夏緻 –海灣精品旅店包裝設計
學 生:陳婉玲、李冠儀、徐子浩
指導老師:吳彥霖
本設計與澎湖胡家精品旅店合作,為胡家所開發之「薑製品產品」設計系列伴手禮包裝,目的在於提升此品牌之印象與價值,並傳達企業主薑製品健康推廣之理念。夏緻之系列包裝以海灣精品旅店為主題,更結合「澎湖文化」與「海洋印象」之概念。
為營造全新的澎湖印象之附加價值,夏緻之包裝設計更帶入「旅行」的想法,應用當代主流設計之理念與風格色調,以此導入夏緻之系列包裝,為呈現澎湖具「現代內涵」之光觀轉型。夏緻之系列包裝設計秉持此理念,除了為企業主之品牌價值提升與薑製品推廣,更希望以此帶給旅客對澎湖印象之蛻變,為澎湖觀光營造新的可能性之附加價值。
Summer Villa Bed and Breakfast
"Ocean, travel, memory"
This design is made for the ginger snack gift of Hu's Family Bay Boutique Hostel located in Penghu. We redesign and plan a new visual image and story for the brand in order to increase the identifiability and value of the brand, and strengthen its eye-catching degree. We emphasize the "look" of product, which would impress people for its elegant taste. Based on this, the snack gift is modele d to have two images "travel" and "Penghu impression." A' combination of summer traveling style and Penghu culture is taken as the design direction. As for the overall design image, local color of Penghu is matched with the atmosphere of "travel" and "Penghu impression," highlighting the features and uniqueness of the brand.

