The ancestry of the indigenous peoples in Taiwan are speakers used austronesian languages and they moved to Taiwan as far back as the prehistoric era. Their culture was once of dominant position but as the process of sinicisation goes on, most of their culture and architecture are lost.

“Rainbow Island” is the name of the project, which echoes the diversity of the rice dish culture of all indigenous peoples in Taiwan and aims to develop the product packages featuring the characteristics of different tribes. For example, the dried flying fish flavor rice dish is packaged with mortise and tenon joint connection; the design not only embodies the indigenous architecture tradition but improve the production efficiency. The theme of the visual presentation is the indigenous festival; the dominant hue is white, and some component is decorated with gold and silver hot foil stamping and concave-convex layout. The package is double-sided printed and both sides are available to use after proper folding.   

The project aims to represent the indigenous architecture tradition to the customer by integrating the cultural element into the design. It’s a product with educational intention and customers making a collection of the products of the project may perceive the indigenous cultural experience at home conveniently.

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