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108級彩虹島 Rainbow Island創作得獎心得

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    • 資料來源:視覺傳達設計系
    • 日期:2020/12/14

    班級姓名:日間部時尚四甲 林子婷、張佩璇、吳柔葳、高瑄則
    指導老師 :林育靚、賴岳興、吳守哲
    作品名稱:彩虹島 Rainbow Island-台灣原住民特色米食包裝設計
    作品年份:2019

    作品獎項:2020德國紅點傳達設計大獎-紅點獎

    作品概念:
    原住民的祖先早在史前時代從南島語族移居到臺灣島上,是台灣重要的文化族群,但現今的原住民文化習俗被漢化,導致有許多無法挽回的文化習俗和建築等。

    以「彩虹島」為名,原住民的米食當作主題,發展一系列各族米食包裝,如:達悟族的半穴居造型米食包裝,附上飛魚乾調味包等。而包裝結構皆以卡榫為組合方式,提升包裝生產及出貨的效率。視覺風格保留祭典節慶的元素,外觀配色以簡約純白為主調,局部物件使用金銀箔燙金與凹凸效果點綴,並設計成雙面印刷且雙摺,讓包裝的正面及反面均可摺用。

    「彩虹島」就是將原住民的歷史建築再次重現於消費者面前,透過設計讓產品包裝賦予文化教育意義及收藏價值,在家即可體驗及欣賞原住民文化。

    The ancestry of the indigenous peoples in Taiwan are speakers used austronesian languages and they moved to Taiwan as far back as the prehistoric era. Their culture was once of dominant position but as the process of sinicisation goes on, most of their culture and architecture are lost.

    “Rainbow Island” is the name of the project, which echoes the diversity of the rice dish culture of all indigenous peoples in Taiwan and aims to develop the product packages featuring the characteristics of different tribes. For example, the dried flying fish flavor rice dish is packaged with mortise and tenon joint connection; the design not only embodies the indigenous architecture tradition but improve the production efficiency. The theme of the visual presentation is the indigenous festival; the dominant hue is white, and some component is decorated with gold and silver hot foil stamping and concave-convex layout. The package is double-sided printed and both sides are available to use after proper folding.   

    The project aims to represent the indigenous architecture tradition to the customer by integrating the cultural element into the design. It’s a product with educational intention and customers making a collection of the products of the project may perceive the indigenous cultural experience at home conveniently.

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