|入圍|
•2017放視大賞-平面類
•106級ADOBE卓越設計大賽
學 生:沈芷琳、李宛靜、劉怡廷、邱巧臻、詹瑜禛
指導老師:黃郁升
本專題為高雄大樹區農會綠冠有機鳳梨乾進行產品包裝設計合作,期望能藉由設計突破制式的塑膠夾鏈袋包裝。除了增加品牌的概念外,希望透過包裝設計及品牌形象,傳達有機農作、友善大地的精神。透過包裝設計讓消費者了解自然農法的可貴。
本專題將品牌命名為「鳳香大地」,品牌識別以標準字為主,將鳳梨的特徵融入其中。插畫設計部分以繽紛的色彩將鳳梨、農夫、動物、植物以幾何抽象的造形構成,除電腦繪製的圖案外更結合鳳梨乾拓印增加圖案的層次,傳遞有機農作善待土地的感覺。
Dashu Dried Pineapple
"Do you know what inconvenience is most common to the blind?"
The visually disabled people have problems acknowledging the ingredients and chemicals in the noodles. Furthermore, it is unlikely for the blind to notice the potential danger when they are adding boiling water into the noodles. Hence, on the purpose of dealing with the above-mentioned problems, we have given wrapping a new definition, and we spare no efforts in the promotion of the concepts.
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